Genesis Querales

Multidisciplinary designer crafting clean, human-first interfaces for web & mobile.

UX/UI Design · Web Design + No-Code Development · Brand Identity · Visual Direction

Behind the work

Behind the work ↗

Behind the work

Behind the work ↗

Behind the work

Behind the work ↗

Behind the work

Behind the work ↗

Selected work

Katzderma

A digital experience for a dermatology studio merging science, beauty, and trust

Web design

No-code Development

Katzderma

A digital experience for a dermatology studio merging science, beauty, and trust

Web design

No-code Development

Katzderma

A digital experience for a dermatology studio merging science, beauty, and trust

Web design

No-code Development

Katzderma

A digital experience for a dermatology studio merging science, beauty, and trust

Web design

No-code Development

Glow up by Ysa

A holistic 8-week transformation program brought to life through a clear digital identity, intuitive UX/UI, and a modern no-code website

UX/UI

Brand Identity

Glow up by Ysa

A holistic 8-week transformation program brought to life through a clear digital identity, intuitive UX/UI, and a modern no-code website

UX/UI

Brand Identity

Glow up by Ysa

A holistic 8-week transformation program brought to life through a clear digital identity, intuitive UX/UI, and a modern no-code website

UX/UI

Brand Identity

Glow up by Ysa

A holistic 8-week transformation program brought to life through a clear digital identity, intuitive UX/UI, and a modern no-code website

UX/UI

Brand Identity

Streetsugar

For this UK-based fashion stylist, I crafted a portfolio grounded in user insight and clean UI—highlighting services through elegant design and intentional structure

UX Research

Web Design

Streetsugar

For this UK-based fashion stylist, I crafted a portfolio grounded in user insight and clean UI—highlighting services through elegant design and intentional structure

UX Research

Web Design

Streetsugar

For this UK-based fashion stylist, I crafted a portfolio grounded in user insight and clean UI—highlighting services through elegant design and intentional structure

UX Research

Web Design

Streetsugar

For this UK-based fashion stylist, I crafted a portfolio grounded in user insight and clean UI—highlighting services through elegant design and intentional structure

UX Research

Web Design

Cardiolive

Activity & performance dashboard for live fitness classes

Product Design

Mobile Fitness App

Cardiolive

Activity & performance dashboard for live fitness classes

Product Design

Mobile Fitness App

Cardiolive

Activity & performance dashboard for live fitness classes

Product Design

Mobile Fitness App

Cardiolive

Activity & performance dashboard for live fitness classes

Product Design

Mobile Fitness App

Happytails

Conversational AI Pet Adoption Experience. Helping users find their ideal rescue pet through human-like conversational flows and emotional UX

AI & Conversational Design

Product Strategy

Happytails

Conversational AI Pet Adoption Experience. Helping users find their ideal rescue pet through human-like conversational flows and emotional UX

AI & Conversational Design

Product Strategy

Happytails

Conversational AI Pet Adoption Experience. Helping users find their ideal rescue pet through human-like conversational flows and emotional UX

AI & Conversational Design

Product Strategy

Happytails

Conversational AI Pet Adoption Experience. Helping users find their ideal rescue pet through human-like conversational flows and emotional UX

AI & Conversational Design

Product Strategy

Focus Areas

Collaborating with founders, teams, and creatives to turn ideas into digital realities — from the first sketch to launch.

Collaborating with founders, teams, and creatives to turn ideas into digital realities — from the first sketch to launch.

UX/UI Design

Clear, intuitive interfaces for web and mobile.

UX/UI Design

Clear, intuitive interfaces for web and mobile.

UX/UI Design

Clear, intuitive interfaces for web and mobile.

Brand Strategy

Digital-first branding tailored for growth.

Brand Strategy

Digital-first branding tailored for growth.

Brand Strategy

Digital-first branding tailored for growth.

No-Code Development

Building websites with Webflow & Framer.

No-Code Development

Building websites with Webflow & Framer.

No-Code Development

Building websites with Webflow & Framer.

Product Strategy

Scalable, consistent visual frameworks for seamless design implementation.

Product Strategy

Scalable, consistent visual frameworks for seamless design implementation.

Product Strategy

Scalable, consistent visual frameworks for seamless design implementation.

Conversational & AI-Adjacent UX

Human-centered chat experiences that combine UX, empathy, and natural language patterns.

Conversational & AI-Adjacent UX

Human-centered chat experiences that combine UX, empathy, and natural language patterns.

Conversational & AI-Adjacent UX

Human-centered chat experiences that combine UX, empathy, and natural language patterns.