Genesis Querales
Meri is a Latin fashion stylist helping women in Europe rediscover their personal style. She had built a strong presence on Instagram, but her original website lacked clarity, structure, and didn’t reflect the quality of her services. With high bounce rates and few bookings, it was time to rethink her digital presence.
Client:
Streetsugar
Services:
UX/UI Designer · Research · Strategy · No-code Development
Year:
2024
Team:
Just the two of us — I worked directly with Meri (founder & client) from strategy to execution.
Vision
Our goal was to design a site that felt refined, editorial, and approachable—blending Meri’s Latin identity with a user-first layout. The vision was to turn visitors into clients through clarity, confidence, and beautiful design.
Experience
We collaborated closely from strategy to execution. I led the end-to-end process, including: • Audience Surveys: Over 120 responses from Latin women in Europe helped us shape service copy, pricing clarity, and site structure. • Visual Direction: Built around her existing logo and co-curated Pinterest boards inspired by Carolina Herrera and vintage fashion editorials. • UX/UI Design: Designed in Figma and built on Hostinger, with emphasis on clear CTAs, mobile responsiveness, and an intuitive flow.
Results
• +43% increase in consultation bookings within the first month post-launch (tracked via embedded scheduling tool) • Clearer navigation and brand positioning • Visual identity aligned with Meri’s style and audience expectations • A scalable foundation Meri can confidently grow with “I wanted something elegant but simple—this finally feels like me.” – Meri
