I help brands stop blending in. Through strategy, design, and creative direction, I build visual identities and content that actually connect with the right people, at the right moment, in a way that feels human.

My process starts with feeling. I observe, absorb, and translate emotion into systems that communicate something real.

Autodidact by nature. I grew up in Venezuela, lived across Spain, Ecuador, Ireland, and the US and that multicultural background is my biggest creative asset. I see things differently because I've lived differently.

That shaped how I work: intentionally, collaboratively, and always with a human side.

I'm the founder of Firstframe and co-founder of Why not a creative agency focused on brand strategy and commercial production.

Off-screen I curate vintage objects through Crudo, make collages, and spend too much time building playlists.