I help ideas take shape through websites, visual systems, creative concepts, and content that feels intentional, human, and visually distinct.

My process starts with feeling. I observe, absorb, and translate emotion into systems that communicate something real, whether that’s a digital experience, a visual direction, or a story-led piece of content.

Autodidact by nature, I grew up in Venezuela and have lived across Spain, Ecuador, Ireland, and the US. That multicultural background is one of my biggest creative assets. I see things differently because I’ve lived differently.

That shaped how I work: intentionally, collaboratively, and always with a human side.

I’m the founder of Firstframe, a design studio focused on visual identity, websites, and digital experiences, and co-founder of Why Not , a creative production studio focused on commercial content and visual storytelling.

Off-screen, I curate vintage objects through Crudo, make collages, and spend too much time creating playlists.