Genesis Querales
Born in the pandemic: a TikTok Live cardio dance community offering free classes, defined by cultural connection and a fresh, contemporary soundtrack. After a year of taking these live classes, the convenience of moving from my phone—no commute, no friction—made me wonder how it would work as a real app. I built this concept and interviewed 10 participants to ground decisions in actual behavior. Hypothesis A dedicated mobile experience that preserves the cultural energy and modern music, while adding structure and clarity, can turn drop-ins into consistent members and improve adherence.
Client:
Self-Initiated / Spec
Services:
Product/UX Designer (end-to-end)
Year:
2022
Team:
User Participants, Critique panel, Me (Product/UX Designer)
Vision
The vision is a focused mobile experience that keeps the vibe but adds clarity and continuity so people can start fast, feel progress, and come back. Principles: momentum over friction, calm UI, inclusive by default, and community that motivates without noise. Success looks like shorter time-to-first-class, higher completion, and better weekly retention measured in real usage. I designed a mobile activity dashboard that surfaces daily/weekly stats (calories, minutes, heart rate) and class history so users can quickly understand progress and stay consistent.
Experience
I grounded the concept with a competitive scan (6 apps) and five interviews, then translated insights into a lean IA and key flows: onboarding → personalized feed → live class → progress and community. I designed with iOS patterns and a small system (tokens, components, interaction states) to keep consistency and speed. A clickable prototype enabled quick usability checks with 5 participants: everyone joined a live class; chat was used by all; stats/leaderboard were seen as useful by most. Iterations focused on comprehension and motivation—adding a visible time/progress bar in the player, refining the dashboard for legibility, and clarifying “active days.”
Results
All five participants were able to join a live class without help; everyone used chat, and most found the stats/leaderboards useful for tracking progress. Adding a visible time/progress bar reduced “how much is left?” confusion in follow-up checks. Based on these patterns and benchmarks, the experience is expected to reduce time-to-first-class to under 60 seconds, increase class completion by ~10–15% with the timer/progress bar, and improve weekly retention by ~8–12% through streaks, community cues, and clearer progress visibility.
