This was a true team effort. I partnered shoulder-to-shoulder with the business manager (stakeholder), a brand designer, a content creator, and the clinic’s in-house developer. Weekly check-ins kept everyone aligned while I shaped the site’s structure, designed a clean interface, and built a fully responsive, no-code site in Framer. Before defining the information architecture, I ran a secondary analysis of competitor clinics to understand how they were educating their patients online. Many focused heavily on procedures but lacked clarity and empathy in their messaging. That insight guided our decision to simplify navigation and frame every service as an approachable story—helping patients understand not just what Katzderma offers, but why it matters.