Genesis Querales

Designer. Creative Director. Visual Storyteller

Designer.
Creative Director. Storyteller.

I create digital experiences, visual concepts, and content systems for founders, creative teams, and production-led projects.

Behind the work

Behind the work ↗

Selected work

Katzderma

A digital experience for a dermatology studio merging science, beauty, and trust

Web design

No-code Development

Katzderma

A digital experience for a dermatology studio merging science, beauty, and trust

Web design

No-code Development

Katzderma

A digital experience for a dermatology studio merging science, beauty, and trust

Web design

No-code Development

Katzderma

A digital experience for a dermatology studio merging science, beauty, and trust

Web design

No-code Development

Glow up by Ysa

A holistic 8-week transformation program brought to life through a clear digital identity, intuitive UX/UI, and a modern no-code website

UX/UI

Brand Identity

Glow up by Ysa

A holistic 8-week transformation program brought to life through a clear digital identity, intuitive UX/UI, and a modern no-code website

UX/UI

Brand Identity

Glow up by Ysa

A holistic 8-week transformation program brought to life through a clear digital identity, intuitive UX/UI, and a modern no-code website

UX/UI

Brand Identity

Glow up by Ysa

A holistic 8-week transformation program brought to life through a clear digital identity, intuitive UX/UI, and a modern no-code website

UX/UI

Brand Identity

Streetsugar

For this UK-based fashion stylist, I crafted a portfolio grounded in user insight and clean UI—highlighting services through elegant design and intentional structure

UX Research

Web Design

Streetsugar

For this UK-based fashion stylist, I crafted a portfolio grounded in user insight and clean UI—highlighting services through elegant design and intentional structure

UX Research

Web Design

Streetsugar

For this UK-based fashion stylist, I crafted a portfolio grounded in user insight and clean UI—highlighting services through elegant design and intentional structure

UX Research

Web Design

Streetsugar

For this UK-based fashion stylist, I crafted a portfolio grounded in user insight and clean UI—highlighting services through elegant design and intentional structure

UX Research

Web Design

Cardiolive

Activity & performance dashboard for live fitness classes

Product Design

Mobile Fitness App

Cardiolive

Activity & performance dashboard for live fitness classes

Product Design

Mobile Fitness App

Cardiolive

Activity & performance dashboard for live fitness classes

Product Design

Mobile Fitness App

Cardiolive

Activity & performance dashboard for live fitness classes

Product Design

Mobile Fitness App

Happytails

Conversational AI Pet Adoption Experience. Helping users find their ideal rescue pet through human-like conversational flows and emotional UX

AI & Conversational Design

Product Strategy

Happytails

Conversational AI Pet Adoption Experience. Helping users find their ideal rescue pet through human-like conversational flows and emotional UX

AI & Conversational Design

Product Strategy

Happytails

Conversational AI Pet Adoption Experience. Helping users find their ideal rescue pet through human-like conversational flows and emotional UX

AI & Conversational Design

Product Strategy

Happytails

Conversational AI Pet Adoption Experience. Helping users find their ideal rescue pet through human-like conversational flows and emotional UX

AI & Conversational Design

Product Strategy

Focus Areas

I collaborate with founders, creative teams, and production-led projects to turn ideas into digital experiences, visual concepts, and content with intention.

Concept Development

Shaping the creative direction, mood, and structure behind digital and visual projects.

Concept Development

Shaping the creative direction, mood, and structure behind digital and visual projects.

Concept Development

Shaping the creative direction, mood, and structure behind digital and visual projects.

Web & Digital Design

Designing websites, landing pages, and digital experiences that feel clear, intentional, and visually distinct.

Web & Digital Design

Designing websites, landing pages, and digital experiences that feel clear, intentional, and visually distinct.

Web & Digital Design

Designing websites, landing pages, and digital experiences that feel clear, intentional, and visually distinct.

Art Direction

Building the visual language, references, moodboards, and storytelling direction for campaigns, shoots, and content.

Art Direction

Building the visual language, references, moodboards, and storytelling direction for campaigns, shoots, and content.

Art Direction

Building the visual language, references, moodboards, and storytelling direction for campaigns, shoots, and content.

Creative Production

Photo, video, and commercial content production through Why Not Concepts.

Creative Production

Photo, video, and commercial content production through Why Not Concepts.

Creative Production

Photo, video, and commercial content production through Why Not Concepts.

Creative Direction

Leading the visual and strategic vision from concept to delivery.

Creative Direction

Leading the visual and strategic vision from concept to delivery.

Creative Direction

Leading the visual and strategic vision from concept to delivery.